About Our Business

MarketStream believes that a steady flow of qualified
prospects is a key ingredient in the growth plan of most
businesses. This is definitely true in the elder care
market. Whether you are an individual Care Manager or a
large national service organization, you are  dependent
on leads and referrals as a nutrient to remain healthy.

Obtaining qualified leads in a fast growing market
segment like elder care can become complex and
expensive. There are many companies that want to be
your lead source. MarketStream 's mission is to work with
you to source quality leads from the right partner and to
ensure that there is a successful outcome.
About Us
About The Principal

Before Leading MarketStream into the elder care client
acquisition  business, George Novoson was the Vice
President of Business Development of
ElderCarelink, one
the nation’s leading online elder care referral companies.
In this role George was responsible for managing a
nationwide network of partnerships that provided the
source of elder care client referrals to a large network of
senior care and financial service companies.

Previous to
ElderCarelink, George managed a software
company, that provided the sales lead platform delivering
meeting and convention prospects to the Greater Boston
hospitality industry. The service was used by virtually all of
the Boston hotels for over 11 years.

George has over 25 years of experience developing and
managing partnerships to successfully grow businesses.